Last three decades tourism started important in Turkish national economy. After some political decisions in 1 80’s, Tur ey is became one of the leading tourism countries in the World. Tourism related countries like Turkey to support for sustainable tourism development have to make strategic decisions. In this purpose industry current and future analysis is important. For this purpose SWOT analysis is substantial technique which uses widely. The aim of this paper to use of SWOT analysis to analyses Turkish Tourism Industry.