Focusing on how publicly displayed illustrated maps in Japan shed light on domestic tourism, this article has two main sections. The first notes how these maps are of practical value in regard to domestic tourism and makes some observations about their illustrations; topics include the top-ten leisure activities near the beginning and end of the “study period,” the relevance of maps for four of these activities, publicly displayed maps as devices for locating places and as advertisements, four different types of non-standard cartographic illustrations that exist on such maps and precedents for them in the history of Japanese art, and the illustrations in regard to tourism. The second main section addresses how such maps provide evidence of the high-quality expectations that Japanese have; its topics touch on how the maps are generally of a high quality with trustworthy information, serve as courtesy offerings and/or advertisements with positive images, have as their main “consumers” tourists who are at least moderately wealthy, and include standard Japanese and images that meet contemporary expectations. Included in the article are thirteen maps which were photographed during the study period and a table which categorizes their illustrations according to content; following the text are the end notes, the first of which provides bibliographical information for eleven other publications about such maps.