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KCI 등재
호텔 조리종사원의 지각된 혁신수용 속성이 친환경 경영활동 행동의도에 미치는 영향 -계획된 행동이론을 적용하여-
The Effects of Perceived Innovation Adoption Attributes on Green Practice Behavior Intention of Hotel Culinary Employees -An Application of the Theory of Planned Behavior-
류을순 ( Eul Soon Ryu ) , 서상원 ( Sang Won Suh ) , 복종대 ( Jong Dae Bok )
관광경영연구 67권 151-175(25pages)
UCI I410-ECN-0102-2016-320-000200515
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

This study proposes an integrated model that combines the theory of innovation adoption and the theory of planned behaviour(TPB) to investigate the attitudinal and behavioral decision factors on green practice. To achieve this purpose, data were collected by hotel culinary employees. A total of 180 employees were participated in this study from June to July in 2015. The data were analyzed by SPSS 21.0 statistical analysis program. The results demonstrate that perceived innovation adoption attributes had positive effects on attitude and green practice behavior intention partially. Specifically, relative advantage and trialability significantly affected attitude. Also, relative advantage, trialability and observability significantly affected green practice behavior intention. Lastly, attitude, social influence and perceived behavioral control had positive effects on green practice behavior intention. These findings offer practical guidelines for effective policy for hotel culinary employees to increase accepting environmental management activities. Finally, practical implications and suggestions for future research are discussed.

Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구 설계
Ⅳ. 분석결과
Ⅴ. 결 론
참고문헌
[자료제공 : 네이버학술정보]
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