This study develops textile designs and cultural fashion products with the image of ``Youngguchunhwa``. which means the beautiful spring /lowers of Jeju. Historical literature was reviewed to emphasize the auth￢enticity of Halla Mountain and Youngguchunhwa. Consumers` responses to Halla Mountain, Baengnokdam, and Royal Azalea related to Youngguchllnhwa were evaluated along with photos of Halla Mountain and Youngguchunhwa images upload on Internet during the last 2 years. The results of consumer survey and photo analysis confirmed the consumers` high preference and high association with the image of Jeju. The full-blown Royal Azaleas in the Seonjakjiwat field of Halla Mountain were used as motifs for the develop￢ment of Jeju cultural products as a representative landscape showing Ihe beautiful spring of Jeju. Six types of textile designs were developed by the repeated arrangement of the basic patterns of Halla Mountain, Baengnokdal11, and Royal Azalea. Ladies` apparels products, children`s wear, bags and cushions were made using oxford cotton fabrics printed with the textile designs. We suggest how pattern designs of the Younggu￢chunhwa image could be applicable and used tor the development of other kinds of Jeju tourism souvenirs.