Korea is no longer "The Land of the Morning Calm," "The Solitary Kingdom," or "The Hermit Kingdom." The success stories of global multinational corporations such as Samsung Electronics and Hyundai Motors are important sources of pride and new identity for modern-day Koreans. In this context, exhibitions and publications on the Korea of one hundred years ago attempt to reach beyond simple reconstruction of and nostalgia for the past and towards an investigation of the political context of identity. Images of Korea created by those “on the outside” since 1876, when Korea opened its market to Japan, have become the subject of evaluation and criticism. This paper is an analysis of the ways Korea has been represented in the magazine National Geographic. Specifically, the purpose of this study is to understand a particular perspective on Korea through examining the articles and photographs of this magazine, which has published on Korea periodically since its first article on the country appeared in 1890. Here I discuss the various influential factors that shape the image and concept of a target country, like individual perspectives and the political conditions at certain time periods, and how the message is transferred to readers through the medium of the magazine.