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Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100
( Hyun Tae Kim ) , ( Tae Shik Kim )
인문논총 vol. 36 81-97(17pages)
UCI I410-ECN-0102-2015-000-001999123

According to research on Chinese consumption and market environment of mineral water in 2013, the value of China’s bottled water market in 2000 was approximately $1 billion, $9 billion in 2012, and is projected to be $16 billion by 2017. China is the largest potential export market for Korean mineral water producers. Given these circumstances, this study examined mineral water brand names and the marketing strategies focusing specifically on Korea’s Jeju SamDaSoo, France’s Evian, and Chinese product Tibet Spring 5100. This analysis provides brand naming and marketing recommendations to Korean businesses endeavoring to be successful in the lucrative Chinese mineral water market.

Ⅰ. Introduction
Ⅱ. A Brand Name Analysis of Mineral Water in China
Ⅲ. An Analysis of Evian, Tibet Spring 5100 and Jeju SamDaSoo
Ⅳ. Conclusion
References
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