This study analyzed effects of service scape including coffee shop employee`s images on customer`s emotional reaction and customer behavior intention among Gwangju and Jeonnam residents, and sought to provide a useful information for running a coffee shop. To examine research hypothesis of this study and achieve its purpose, the study conducted a survey using a self-administered method from May 19 to June 3, 2014 and analyzed total 231 collected questionnaires using SPSS 18.0 statistical program. As a result of the examination, the study found as below. First, in relation between service scape including employee`s images and customer`s emotional reaction, cleanness and accessibility had a significant effect on dominance. Second, in relation between service scape including employee`s images and customer behavior intention, cleanness, accessibility, aesthetic sense and employee`s images had a significant effect on intention to recommend. Third, customer`s emotional reaction had a significant effect on intention to recommend and intention to revisit - customer behavior intention.