This study aims to develop Food Tourism as a strategy for the area activation. Food Tourism means that local cuisine and food culture are an attraction for tourists. Literature review was carried on various types of tourism, Japanese tourism approaches, and food industry. Inbound tourism is suggested to use local food and food culture as an optional tour, specially in places where touristic resources are poor. gastronomy or culinary tourism is able to give positive impact on local economy, boosting regional employments. The introduction of marketing and strategies for commercialization in the area of Food Tourism is highly needed at this point.