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지각된 위험과 지각된 편익이 구매의도에 미치는 영향 -의료관광사업 중국잠재수요자 중심으로
A Study on Purchase Intention Considering Perceived Risks and Perceived Benefits
이지은 ( Ji Eun Lee ) , 추옥걸 ( Yu Jie Zou )
UCI I410-ECN-0102-2015-300-002063603

China has a growing number of medical tourists to visit South Korea every year, with economic growth, and thus Korea``s medical tourism is growing countries in the new growth engine industries and attracting attention. In this study, this time looking at the risks and benefits of medical tourism potential factors consumers feel the Chinese people for South Korea medical tourism, economic, based on existing research, functional, temporal, social, and psychological setting factors, risks and benefits conducted a study of the relationship between the purchase of your help. Risk factors identified through this study, we investigate expanding the overseas medical tourism market to visit Korea by managing the benefits and know the strategic implications that can achieve customer satisfaction by the service convenient for Chinese tourists.

I. 서 론
II. 이론적 배경
III. 연구설계
Ⅳ. 결과분석
Ⅴ. 결론 및 시사점
<참고문헌>
[자료제공 : 네이버학술정보]
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