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KCI 등재
Q방법론을 이용한 저비용 항공사 고객유형에 관한 연구
Exploring Consumer Types of Low-cost Carrier Using Q Methodology
서용구 ( Yong Gu Suh ) , 김새롬 ( Sae Rom Kim ) , 서용건 ( Yong Kun Suh )
관광학연구 35권 1호 145-164(20pages)
UCI I410-ECN-0102-2015-300-002092362
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

Low-cost carrier(LCC) airline business has been a market driver in the airline industry since it was first introduced into Korea several years ago. However, there has been only a few studies on LCC and their consumer types. Using the Q methodology, this study explored the consumer types of low-cost carrier. Particularly, this study was an attempt to draw key market segments of the LCC according to the users` consumption values and lifestyles. 23 Q samples were extracted from in-depth interviews with LCC professionals, publics and students and 20 people were selected to classify the Q samples. Results showed that their were 3 key consumer segments of LCC. The first market was price sensitive heavy internet users and the second market was time sensitive professionals. The last market was safety sensitive conservative tourists. Implications and future research directions were also discussed.

[자료제공 : 네이버학술정보]
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