문화산업을 경제성장의 원동력으로 인식하는 경향이 전 세계적으로 확산되고 있다. 우리나라 역시 문화의 가치에 근간한 문화융성을 국정기조로 선정하고, 지역문화와 관련된 다종다양한 정책을 구상하여 문화를 통한 경제성장이 이루어질 것이라는 기대가 확산되고 있다. 그러나 이러한 흐름에 비해 지역의 문학자원을 활용하여 경쟁력을 확보할수 있는 구체적인 방안에 대한 모색은 여전히 부족한 실정이다. 이에 본고에서는 천안시의 지역문학을 토대로 문화적 의미를 도출하고, 이를 콘텐츠화하는 방안을 모색하고자 한다. 천안은 시민들이 함께 즐기는 관광매력도시를 만드는 것을 목표로 할 뿐 아니라, 문화자원을 활용한 지역활성화에 대한 지역민의 요구가 매우 높은 편이라 대상지로 적절하다. 또한 지역문학은 지역의 문화적 보편성과 정체성을 아우를 수 있어 지역문화콘텐츠 기획에 매우 효과적으로 작용할 것으로 기대된다.

In the world, more and more nations are recognizing culture and the cultural industry as a driving force of economic growth. Korea is not an exception to this trend. The Korean government has determined the administration`s direction: cultural enrichment based on the value of culture. It is making various efforts to lead the global trend. In spite of this interest, it actually needs to be more passionate about seeking a way to realize better national and regional competitiveness by using culture. Hence this thesis intended to extract the contemporary meanings of Cheonan-si, focusing on its regional literature and literary spaces, and discuss how we can use the city. The area is appropriate for this discussion since the area itself aims to become an attractive city as tourist destination where the citizens enjoy together and its residents genuinely want the city to be revitalized through the literature resources. In addition, as regional literature connotes writers`` connections, the backgrounds of literary works, and local feelings, it is something that can express both cultural universality and local identity. Through the discussion, the contemporary meanings of the literary spaces of Cheonan were extracted - first, the historic spaces where the past and the present meet; second, the spaces of traditional arts and love; third, the spaces of awakening patriotism. Based on these meanings, 3 things were suggested for realizing the creation of the street environment - first, suggestion of theme district where people can know how commoners in the past lived and the relevant merchandises (the district and merchandises that have possibilities of being tourism products); second, development of cultural heritage linked walking tour course, for promotion of the cultural enjoyment right of the local residents; third, management plan of traditional cultural arts education. I hope that this discussion will act as a stimulant to development of the regional literature as cultural contents.