This paper describes the synthesis and characterization of functional polyp-phenylene)s (PPPs) based on palladium(0) catalyzed "Suzuki-type" cross-coupling reaction of aryl bistriflates derived from substituted hydroquinones with aryl bisboronic acids or its ester in the presence of a base. The effect of various reaction conditions such as palladium catalyst, solvent, base and additives on the reaction yield and the molecular weight of the polymer is discussed.