Purpose of this study is to understand the mindset and mentality of modern people in new millennium by examining types and values of maximal look, which expresses various preferences and sensibilities of the 21st century, and identifying its formative beauty. Maximalism has been formed amidst of glocalization, e-businessman and hybrid. As the barrier between two conflicting concepts, global and local broke down, glocalization in multicultural era has been expressed even through fashion that is influenced by cultural phenomena most sensitively. E-business man style, which is the core of cultural trend in the 2000s, is regarded as an important motif for the 21st century`s fashion. These new cultural codes have been spreading rapidly. Hybrid is a phenomenon of combining two different genres. It has been appealing as a source of newness, which is the most important factor of fashion. It is also a code to interpret complex fashion trend of multiculturalism. In this background, bright, splendid and decorative fashion was appearing at the dawn of millennium, among which was maximal look. It is a new aesthetic tendency of diversity and abundance. It is emotional, decorative, feminine and delicate. Ribbons, laces, ruffles, sparkling cubic, beads, abundant colors and layered characterize this style. The result of the study is that modern people tried to overcome the chaos at the end of the century and restore human nature through maximal fashion to destroy contradictory and dual images in the subconsciousness and discover message of hope and bright romanticism. They also pursued maximal look to shake off gloomy mood of war and terror and express value and individuality through handicraft, purity and warmth, excluding artificial beauty. In the trends of pluralism, diversity and complexity of modern fashion, therefore, maximal look gives unlimited potential to modern fashion and is expected to continue to develop in the in the future.