The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer. A questionnaire was developed to measure watching attributes, consumers` attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency, crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable TV. Women`s main terms were afternoon, whereas men`s main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years age. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely, Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were underwear, muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color, and size(fit), price in order of importance.