The purpose of this study was to reveal how wine events of deluxe hotel Restaurants located in Seoul affect involvements and behavior intentions. The In addition, it tries to find out the mediating effects of involvements on the relationship between wine events and behavior intentions in Hotel Restaurants. The result of this study shows that wine event has a great effect on the involvement and behavior intention. And it has been outed that the involvements is a mediating effect between wine events and behavior intentions. These results could be helped in understanding consumer`s behavioral intention in connection with the relationship marketing and working out useful marketing strategies by marketers or managers in the hotel industry.