The purpose of this study is to find the relationship between the consumer`s attitude toward advertising and brand, and purchase intention in the food service industry. Data was collected by conducting a survey to customers who visited family restaurants, fast-food restaurants and pizza restaurants in Daegu. Date analysis was performed on 417 valid responses. The results indicated that the analysis of advertising attitude according to type of food service industry showed a significant different. This attitude did have a significant influence on attitude toward brand. And brand attitude did have a significant influence on purchase intention. Therefore, the consumer`s attitude toward the advertisement will be the important factor in the purchase behavior process.