Corporate Social Responsibility(CSR) is becoming one of fast-growing areas in management. Many companies participate in CSR programs like donation, volunteering, issue-fighting campaigns. The study identified the consumer`s psychographic factors influencing to CSR attitude as social network, brand familiarity, CSR involvement, personal experience of social resposibility(SR) activity. Empirical study showed the result that social network, brand familiarity, CSR involvement affects consumer`s attitude for CSR and brand asset through CSR attitude. This results suggests the implication that CSR is the more important for brand loyalty and asset and should consider consumer`s psychographic factors when marketers design CSR programs.