The study attempted to synthesize the crisis management communications strategy as a message of military organization and a wide range of information including such messages, and then compare and analyze the press releases that were restructured by mass media based upon the case of the ``sinking of the Cheonan naval ship``. And it examined the crisis management communications strategy, the tendency of military affairs news report, and the extent to which the strategies were accepted. According to the results, the military organization adopted the crisis management communications strategies, among which it applied the strategy of rectification and of transcendence in order to recover its damaged image so that tried to reduce the public`s hostility and suspicion towards the military and stress its willingness to reform the organization. In overall, Kyunghyang newspaper was shown to exclude newspaper articles that reflected the attack and intimidation strategies firmly responding to the suspicions on the military and the rectification and transcendence strategies used to overcome the crisis and display positive images on and development of the organization. In contrast, Dong-A Daily News was likely to proactively report articles impacted by rectification and transcendence strategies while it tended to accept and release relatively less news involved in suffering strategy. The result showed that the two presses conveyed the different contexts and meanings compared to those intended by the organization facing the crisis situation from through the processes of selection and exclusion. According to the news framing analysis of the press releases in the depiction of Cheonan sinking incident, Kyunghyang newspaper used the frame of the causes of sinking and explanation about the suspicions with greater frequency while Dong-A Daily News actively used the stories on condolences and compensation to the servicemen as news frame and emphasized the frames relating to sinking causes, explanation of suspicions, international relations, and United Nations Security Council. It confirmed the argument that the presses not merely accept the sources of communications strategies offered by an external organization but also seek to reconstruct the message frames by integrating a variety of information, and thus they were able to provide different perspectives on the incident, which were not always responding to the organization`s intent. Therefore the military is required to identify the press report tendencies of each respective mass media, collect a wide range of news reports on the cases of crises for each military organization, and analyze the diverse features. It is believed to be useful to review their preferred strategies and frequently adopted news frames for each newspaper. The study has an implication that reveals the opinions or views of the military and the presses, which must be a reference source used to implement and shape the strategies in response to crises similar to the incident.