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온라인 쇼핑몰의 브랜드 전력을 위한 컨텐츠 디자인의 구성적 특성
Architectural Characteristics of Contents Design for Branding Strategy in Internet Shopping Mall
이혜주 ( Hye Joo Lee ) , 오영순 ( Young Soon Oh ) , 이순녀 ( Shun Nu Lee )
생활과학논집 vol. 26 85-106(22pages)
UCI I410-ECN-0102-2012-590-001700165

New emotional generation with information technology, Enjoys shopping fun in internet shopping mall. For successful branding strategy on internet shopping mall, emotional contests should be considered and designed. This study is focused on the architectural characteristics for branding such as functional and emotional elements, in designing contents specially for internet shopping mall.

[자료제공 : 네이버학술정보]
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