The purpose of this study is to analyze the experience of using video contents related to dance information, and to verify how the experience influence the perceived fun, the perceived usefulness, the continuous use intention of the web site, and the continuous use intention of dance activity. For this, this study uses Technology Acceptance Model(TAM), which is a theory based on the existing researches related to information technology. The research subjects were attendees who participated in popular dance activity at dance centers (not pure dance activity for entrance examination), which are operated online and offline together in Seoul. 426 copies of questionnaire were used in data analysis. The Analysis of Structural Equation Modeling was conducted by using Amos 18.0. The results that verified the path analysis in the Analysis of Structural Equation Modeling in this study, are as follows. Firstly, the video use experience was indicated to influence the perceived fun positively. Secondly, the video use experience was indicated to influence the perceived usefulness positively. Thirdly, the perceived fun was indicated to influence the continuous use intention positively. Fourthly, the perceived usefulness was indicated to influence the continuous use intention of the web site positively. Fifthly, the video use experience was indicated to fail to influence the continuous use intention of the web site directly, and was indicated to influence it indirectly & positively. Sixthly, the continuous use intention of the web site was indicated to influence the continuous use intention of dance activity positively.