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KCI 등재
A Study on the Body Types of Chinese and Korean Women in Their Early 20s for the Development of the Torso Dummy
( Hee Kyung Chang ) , ( Hee Soon Sohn )
패션비즈니스 14권 6호 100-117(18pages)
UCI I410-ECN-0102-2012-600-001734997

This study aimed to provide the Korean apparel companies trying to localize their business in the Chinese markets with some data about Chinese young women`s body types useful to the development of the apparel designs fitting the Chinese consumers. To this end, the adult women aged between 19 and 25 living in Beijing, Shanghai and Korea were sampled, and thereby, their body sizes and types were measured. All in all, the results of this study confirmed that Korean and Chinese women in the early 20s had similar vertical body sizes but different horizontal body sizes. In addition, the body types were different between Beijing and Shanghai women groups.

[자료제공 : 네이버학술정보]
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