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18.97.9.174
한국어
ENG
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한국소비자학회
소비자학연구
PAD전략과 가격할인전략의 통합효과
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PAD전략과 가격할인전략의 통합효과
The Integrated Effects of PAD Strategy and Price Discount Strategy
박상준 ( Sang June Park ) , 이영란 ( Yeong Ran Lee ) , 김은정 ( Eun Jeong Kim )
한국소비자학회
2010.09
소비자학연구
vol. 21 iss. 3
129-142(14pages)
UCI
I410-ECN-0102-2012-320-001765937
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광고물
혼합전략
가격정보의 분리프레이밍
PAD
정상가격
할인가격
Advertisement
Mixed Strategy
Payment Amount
PAD
Price Discount
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