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KCI 등재
성인여성들의 신체이미지에 따른 의복이미지
A Study on the Women`s Clothing Image According to Their Body Image
김용숙 ( Yong Sook Kim )
패션비즈니스 13권 4호 99-111(13pages)
UCI I410-ECN-0102-2015-500-002385075

The purpose of this study was to identify women`s clothing image according to their body image. Self-administered questionnaires were used for data collection. The results were as followed: First, the body image was shown in three dimensions of care for appearance, concern about weight, and appearance attractiveness. And clothing image was shown in seven dimensions of gorgeousness, beauty, sophistication, comfort, confidence, neatness, and feminity. Second, women were segmented into interest in appearance attractiveness group, body image intermediate group, appearance & weight concern group, and body image retard group. Interest in appearance attractiveness group and appearance & weight concern group were found frequently among women in 20s and students or unmarried women, preferred for gorgeousness and feminity of clothing more, and enjoyed internet shopping. Appearance & weight concern group was heavier than interest in appearance attractiveness group. Body image intermediate group were found frequently among women of lower education, and shopped at stores. Third, younger unmarried women preferred for beauty, confidence, and feminity of clothing image and older women preferred for comfort more. Women who preferred for beauty and sophistication of clothing image shopped at internet shopping mall more frequently.

[자료제공 : 네이버학술정보]
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