Cape Breton Island, is located off the eastern most portion of mainland Canada at roughly 47°N, 60°W (Brown, 2006). The indigenous peoples, the Mi`kmaq, have lived in the region for approximately 11,000 years and have had contact with Europeans for 400 hundred years. They call Cape Breton Island, Unama`ki, Land of the Fog (Milburn, 2004). Aboriginal cultural tourism and the importance of product authenticity is discussed. The paper provides a case narrative of Aboriginal cultural tourism involving five First Nations communities on Cape Breton Island, Nova Scotia, Canada. The island contains five reserves of the Mi`kmaq Nation, these being: Eskasoni, Membertou, Wagmatcook, We`kopaq/Waycobah, and Potlotek/Chapel Island. The combined population of these five communities is 7149, approximately 7% of the island`s population(INAC, 2007).