The purpose of this study was to review the concept, type and factors that affect child rearing attitude of parents and suggest desirable child rearing attitude of parents. Child rearing attitude of parents not only decide the quality of parent-child relationship but also affect child intellectual, emotional, social development and character. Many theorists suggest the type of child rearing attitude of parents, Schaefer`s theory is commonly accepted. This model divided into 4 types, affectional-automatic attitude, affectional-controling attitude, rejecting-automatic attitude, rejecting-controling attitude. Through this study, confirmed factors that affect child rearing attitude of parents were family social position, parent`s age and educational level, child gender. And other factors were mother has a job or not, marriage satisfaction, number of child and etc. Desirable parent`s child rearing attitude were parent`s consistency, understanding and acceptance of parents, parent`s ideal behavior, democratic attitude of parents, parent`s love for their children.