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품질경영을 도입한 박물관 마케팅 활성화에 관한 실증 연구
An Empirical Study of Museum Marketing Activation which are Introduced Quality Management
서명애 ( Myung Ae Suh ) , 이상복 ( Sang Bok Ree )
UCI I410-ECN-0102-2012-350-000201490
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

Modern Museum has duplication which are non-profitability for public service and profitability for good service to visitors. Museum must have revenue source in order to provide a good service. It is necessary Museum do marketing for benefit Enterprise. In this Paper, we study empirical of Museum Marketing Activation which are introduced Quality Management. We prove four hypothesis which are (1)As professional manpower operation is high, Museum Performance result may rise, (2)Operation conformation is no impact in Museum management result, (3)If quality management operation are introduced, Museum Performance result may rise, (4)As there is much contents of Museum, Museum Performance result may rise.

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