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한국어
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18.97.14.86
한국어
ENG
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한국의류산업학회
한국의류산업학회지
경주시 대학생의 매스티지 의류추구혜택과 상표충성도의 관계
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경주시 대학생의 매스티지 의류추구혜택과 상표충성도의 관계
Transactions : The Relationship of Masstige Clothing Benefit Seeking and Brand Loyalty
유우종 ( U Jong Yu ) , 정미실 ( Mi Sil Chung ) , 전은경 ( Eun Kyung Jeon )
한국의류산업학회
2009.02
한국의류산업학회지
vol. 11 iss. 1
33-40(8pages)
UCI
I410-ECN-0102-2009-590-019967708
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Masstige clothing benefit seeking
committed brand Loyalty
continued brand Loyalty
symbolic brand Loyalty
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