The present paper is concerned with the process of the new product developing strategy. The development of new products can be attained by the technological reform through the continuous research and development (R&D). However, this study does not deal with specific techniques or contents involved in it, but only its importance is pointed out. It is the hypothesis of this study that only those enterprises which can successfully implement the new product developing stratgies can survive to enjoy growth and prosperity when we consider the growth patterns of internationally large enterprises, the diversity of the consumer`s needs, and the keen competition among the enterprises in the present business world. Therefore, the development of new products is the best weapon for the growth of an enterprise. After reviewing many scholars` views on the strategy of developing new products, this study discusses the following six steps in implementing the new product developing strategy; (1) To collect and create various ideas only on those items which will be of high value as commodities; (2) To analyze and evaluate those ideas from various points of view, and select the best ones; (3) To conduct the business analysis in order to find out whether those ideas, when materialized, make success in business; (4) To materialize those ideas and produce samples, and to analyze, correct, and improve them if need be; (5) To conduct test marketing for those items which are expected to be successful; (6) To produce on a large scale those items which have proved successful in the test marketing. This study argues that the importance of the development of new products can not be overemphasized, and that in order to be more effective and successful, the task of developing new products should be carried out strategically and systematically. The findings of this study will provide good advice for those enterprises which have limited their investment in the research and development field or which have neglected the development of new products. Furthermore, those six steps of the new product developing strategy which are discussed in this study will help a lot to start developing new products from scratch. Considering that large enterprises are competing with each other in developing new products and in investing in the research and development field, the arguements of this study will be worth serious consideration even at the level of national economic policy.