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Candidate SCOPUS
제품유형과 소비자 유행관여도에 따른 의복만족도 연구 - 자켓과 스타킹 제품을 중심으로 -
Transactions : A Study on Clothing Satisfaction according to Product Type And Consumer Fashion Involvement - Jacket Type and Pantyhose Type -
홍금희 ( Keum Hee Hong )
UCI I410-ECN-0102-2008-590-000507778

This study was designed to verify the clothing satisfaction according to product type (jacket vs. pantyhose) and consumer fashion involvement. Research problems were as following; 1. To identify a clothing satisfaction according to product type. 2. To discover which of satisfaction relevant variables has the most influence on clothing satisfaction. 3. To examine the relationship between expectations and disconfirmations. 4. To examine the degree of influence of product type and consumer fashion involvement on expectations. The survey was carried out in Pusan shopping area. The 104 subjects (51 for jacket, 53 for pantyhose) participated in the final analysis. The results of analysis were as following; 1. The main path of clothing satisfaction was that the product type→ the expectations→ the percieved performance(→ the disconfirmation)→ the clothing satisfaction. Those relevant variables explained 62% of clothing satisfaction variance. The most powerful determinant was the perceived performance. 2. For jacket type, the influence of perceived performance appeared to be greater than that of the disconfirmation. And the consumer fashion involvement affected the expectations and the disconfirmation. 3. For pantyhose type, the consumer fashion involvement didn`t affect the expectations. The influence of disconfirmation was relatively higher than that of jacket type. In conclusion, the perceived performance was the most powerful determinant regardless of product type. Second, the expectations didn`t affect disconfirmation at all, which reflected clothing product characteristics. The expectations affected clothing satisfactioin positively. Therefore, to enhance both expectations and product performance is needed for higher clothing satisfaction.

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