18.97.14.83
18.97.14.83
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Candidate SCOPUS
의복자극물과 제시방법에 따른 시각적 평가
Transactions : A Study on the Visual Evaluation according to Clothing Stimuli and the Method of Presentation
김희정 , 이경희 ( Hee Jung Kim , Kyoung Hee Lee )
UCI I410-ECN-0102-2008-590-000500284

The purpose of this study was to investigate the difference of the visual evaluation about clothing texture, the state of wearing and the method of presentation. The data from observation were analyzed by factor analysis, t-test, ANOVA, Scheffe test and MCA. The results of this study were as follows; 1. 17 pairs of discriptors used for the visual evaluation of clothing stimuli were found to include four factor dimensions(total variance 65.6%) ; Attention, Appearance, Texture, Maturity. 2. For the image of clothing texture, there were significant differences in the attention and texture. 3. For the image of the state of wearing, there were significant differences in the attention and appearance. 4. For the image of the method of presentation, there were significant differences in the clothing texture and the state of wearing. 5. According to clothing texture, the state of wearing and the method of presentation, the interaction effect was significant in the attention and appearance.

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