The purpose of this study was to classify college women according to the general life style, to examine the differences in the characteristics of time consumption, and clothing purchasing behavior, and ultimately to verify the importance of the time variable in life style analysis. 449 subjects were gathered through convenience sampling method and, frequency, precentage, average, x²-test, t-test, ANOVA, Duncan`s multiple range test, Factor Analysis, Cluster Analysis were conducted for data analysis. Results of the study were as follows; 1. College women were classified into five subgroups by cluster analysis : fashion-pursuit gorup, homeintended group, outer-intended group, conservative-economy group, and passive-inactive group. 2. In case of time consumption patterns, significant differences were found according to the different groups in patronage of library and extra off-campus eductional programs, participatrion in household duties, consumption patterns of leisure time and participation in clubs. 3. In case of clothing purchasing behavior, significant differences were found according to the different groups in clothing purchasing motives, information sources, purchasing plan, the number of visited stores, and the confirmation of lables.