This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satsfaction at the point of purchase and that in wearing. The results are as follows; 1. At interst stage, color, beauty, becomingness and suitability to occasion are influential (in this order); at trial stage, becomingess, color, others` reaction and fit; at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RC1=.97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expectation, satisfaction at the point of purchase, predictive disc onfirmation, normative disconfirmation, and product performance. According to regression reslults, those factors can explan 79% of satisfaction in wearing (R=.79). Above all, product performance and normative disconfirmation are highly influential.