This article is to study mythical imagination about BEAR represented in fables and animations through semiotic comparison of Eastern and Western Bear myths. The characters of animal is immortal in the cultures of children. Particularly, The Bear has a special meaning to the children. so, it gives warm and kind feelings to them. However, there is rarely old stories about "Bear" in our cultures. Why has it happened in this way? The motive to study this article is that we are descendants of the first offspring of the "Bear". In Dangun Myth, Bear and Tiger must endure the divine ordeal. Bear can succeed in putting up with a test, but tiger cannot. Bear could marry with God, so she bored the baby "Dangun", who became our first forefather of our nations. It is strange for our nations to have only a few bear fable stories. In this article, I will study "bear" meaning in three points. The first, in modern cultures, I will study the archetypal meaning of "Bear hunting" and "Bear rituals" represented in the fairy tales and animations. The second, I will divide the mixed bear images into two categories with binary oppositions. Bear has a conflicting meaning: wisdom and idiot, endurance and violence, rebirth and death, God and Man, the good and the evil. The third, The ``shaman`` function of bear will be studied in children`s cultures. Children make use of the therapy imagination with identifying bear and themselves. This article will seek for the archetypal Bear image with analyzing the children`s modern cultures. The images of Bear in modern cultures cannot be divided into national characteristics, because it has a contemporary common image in the world. So, it will be useful to say the archetypal bear images through modern cultures.