The purpose of this study is to identify store image and clothing satisfaction of various clothing distribution type, and is to compare the differences due to demographic variables. The data were obtained 407 housewives using questionnaire. The results were as follows. First, Store image of clothing distribution types was found significant differences in product, service, atmosphere. Second, Clothing satisfaction of clothing distribution types was founded significant differences in price, brand name, fashion, design, material, sewing, size. Third, The new distribution types, in general, were not visited upon despite their high degree of recognition and using experience of new distribution types was founded significant differences in Store image of new distribution types. Fourth, Among demographic variables, significant difference in usage of the distributions was founded. Fifth, Among demographic variables, significant difference in clothing satisfaction of the distributions was founded.