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ENG
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한국소비자학회
소비자학연구
고객의 애칭명명 행동이 제품선호에 미치는 영향 -"옆구리폰", 애칭인가? 브랜드인가?-
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고객의 애칭명명 행동이 제품선호에 미치는 영향 -"옆구리폰", 애칭인가? 브랜드인가?-
The Influence of Customers` Pet Naming on Product Preference - "Side-Belly Phone", A Pet Name or A Brand? -
이유재 ( You Jae Yi ) , 유재미 ( Jae Mee Yoo )
한국소비자학회
2007.03
소비자학연구
vol. 18 iss. 1
21-48(28pages)
UCI
I410-ECN-0102-2009-320-000227573
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Customer Participation
Co-production
Co-production of Meaning during Consumption
Pet Name
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