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KCI 등재
관광객 행동의도에 미치는 종업원의 음식서비스품질, 가치와 만족의 영향 평가
Measuring the Effects of Employee`s Foodservice Quality, Value, and Satisfaction on Tourist Behavioural Intention
강종헌 ( Jong Heon Kang ) , 고범석 ( Beom Seok Ko )
UCI I410-ECN-0102-2009-590-000443422
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

The purpose of this study was to measure the effects of employee`s foodservice quality, value, and satisfaction on tourist behavioural intention. A total of 224 questionnaires were completed. Structural equation model was used to measure the causal effect. Results of the study demonstrated that the structural analysis result for the data also indicated excellent model fit. The influences of foodservice quality on value, satisfaction, and behavioural intention were statistically significant. The influences of value on satisfaction and behavioural intention were statistically significant. As expected, satisfaction had a significant effect on behavioural intention. Moreover, value and satisfaction played a mediating role in the relationship between foodservice quality and behavioural intention. Value also played a mediating role in the relationship between foodservice quality and satisfaction.

[자료제공 : 네이버학술정보]
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