With the economic development in 1970`s, the broiler industry has developed continuously. But there were many uncertain factors such as fluctuation, disease and seasonal supply variation in broiler breeding. Because of the uncertain market situation, there were several problems such as broiler producer`s income instability and the unbalance of supply and demand, So, the broiler outlook is necessary to help broiler producer and policy marker to make a proper decision. But there are many limits such as inconsistency of major data, time-lag of statistic generation, lack of demand side analysis in broiler outlook. The purposes of this study are to demonstrate the broiler outlook process by using its production cycle, statistical data and farm survey, investigate the limit of broiler outlook and improve the broiler outlook process.