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18.97.14.83
한국어
ENG
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한국중소기업학회
중소기업연구
인터넷 쇼핑몰을 위한 상품구성 평가 프레임웍 개발
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인터넷 쇼핑몰을 위한 상품구성 평가 프레임웍 개발
Development of a Merchandising Evaluation Framework for Internet Shopping Malls
박광호 ( Kwang Ho Park ) , 백동현 ( Dong Hyun Baek ) , 전현철 ( Hyun Chul Jeon ) , 서종윤 ( Jong Yun Seo )
한국중소기업학회
2005.03
중소기업연구
vol. 27 iss. 1
89-114(26pages)
UCI
I410-ECN-0102-2009-320-002258252
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인터넷 쇼핑몰
상품구성 평가
상품화 계획
RFM 모델
Internet Shopping Mall
Product Assortment
Merchandising
RFM Model
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