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여성복 디테일 종류에 따른 감성과 상대적 영향력
Transactions : Effects of Design Detail Types of Ladies Wear on Sensibility and Emotion
정경용 ( Kyung Yong Jung ) , 나영주 ( Young Joo Na )
UCI I410-ECN-0102-2009-590-001784693

The pictures of design details, such as collar type, sleeve type, skirt type, and skirt length, and color tone were evaluated by 377 persons in terms of sensibility and emotion. The data were analyzed by SPSS using ANOVA and Factor analysis to find out the most effective types of details on consumer`s sensibility and emotion, and the methods were introduced. The most effective type is skirt length on sensibility and emotion of women`s dress. The second type is different according to sensibility and emotion. Sensibility and emotion were composed of three concept: contemporary, mature and character. Sleeve type is second determinant to contemporary concept, and color tone is to mature concept, collar type is to character concept. 41 each details of design were positioned into 3D-concept space to connect each detail type and fashion concept of women`s dress.

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