The aim of this paper is demographic characteristics will be examined as a critical factor in order to assist customers to choose the suitable cocktail repurchase intention effectively. And as a result of estimated the difficulties by repurchase intention due to demographic characteristics it showed that repurchase is not related to sex such as men and women but related to his age, income and occupation. In order to attain the objects of the paper, two hotels in Taegu, two hotels in Kyungju and one hotel in Kumi have been studied. The lounge and cocktail bars in these hotels were selected for questionnaires from the customers who taste and enjoy the cocktails in a those places.