The purpose of this study is to suggest the strategy to strengthen competitiveness of agricultural wholesale market responding to rapidly changing market environment. The changes around wholesale market are the change of demand and supply of agricultural products, change of retailing marketing structure, expansion of rival marketing organizations, and the diffusion of an knowledge-information - based times and digital economy. The reinforcement of competitiveness of agricultural wholesale market can be fulfilled by improve - ment of distribution system and function, betterment of management structure, and reformation of operating body of wholesale market.