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KCI 등재
호텔기업의 특성과 경영성과간의 관계에 관한 연구: 특급호텔의 재무(영업)적 특성을 중심으로
A Study on the Relationship between the Characteristics and Performance of Super-Deluxe Hotels in Korea
이계원 ( Kay Won Lee ) , 최동열 ( Dong Yul Choi )
관광학연구 28권 2호 133-151(19pages)
UCI I410-ECN-0102-2009-320-002781136
* 발행 기관의 요청으로 이용이 불가한 자료입니다.

This study was conducted to examine the effects of sales environments, such as the scale of hotels, percentage of foreign guests and their connections with tourism companies, strategic factors, and financial characteristics, on managerial performance. This was done to aid in the reasonable decision-making processes of super-deluxe hotels in Korea. This study used a multi-regression analysis, which revealed that the sales characteristics of hotels and the percentage of foreign guests and their connections with tourism companies were more significant variables. In terms of financial characteristic variables, the fixed asset turnovers and liquidity ratios were valuablein the ROE in all the samples. In second-grade super-deluxe hotels, on the other hand, cash flow was determined to be the most significant variable.

[자료제공 : 네이버학술정보]
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