Proceedings Global Outlook of Fashion : Poster Presentation ; Effects of Emotional Responses toward Fashion Goods` TV Advertisement on Purchase Intention

Mi Sook Kim; Ju Young Choi

복식문화학회 2004 The Costume Culture Association International Conference Proceedings Global Outlook of Fashion : Poster Presentation ; Effects of Emotional Responses toward Fashion Goods` TV Advertisement on Purchase Intention

( Ju Young Choi ) , ( Mi Sook Kim )

복식문화학회 2004.10

2004 The Costume Culture Association International Conference vol. 0 97-99(3pages)

UCI I410-ECN-0102-2009-590-002442209

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