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한국소비자학회
소비자학연구
소비자의 심리적 애호도와 제품평가에 대한 사전지식의 구조적 역할에 관한 연구
소비자의 심리적 애호도와 제품평가에 대한 사전지식의 구조적 역할에 관한 연구
Structural Role Analysis of Prior Knowledge on the Consumer's Psychological Loyalty and Product Evaluation
최낙환(Nak Hwan Choi), 황윤용(Yoon Yong Hwang)
한국소비자학회
1998.12
소비자학연구
vol. 9 iss. 4
35-61(27pages)
UCI
I410-ECN-0102-2008-320-001690603
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