The purpose of this study is SOD, MDA effect on Incheon University 16 hockey players for 12 weeks after Ogapi intake concludes as followed, 1. During the intake time SOD, MDA and SOD/MDA changed of only the Ogapi group(P＜.05) remarkable contrast, but the placebo group had no contrast. 2. Just after the exercise time SOD, MDA not changed of Ogapi group (P＜.D5) remarkable contrast, but SOD/MDA changed (P＜.05). But placebo group had no contrast, 3. During the recovery time of 30minute SOD, MDA not changed of Ogapi group remarkable contrast, but SOD/MDA changed (P＜.05). But placebo group had no contrast. 4. Exercise continuance times according to existence (and nonexistence) of Oagpi in take not changed placebo group, but Ogapi group The study was done to present basic data that can support the relationship between sports consumers and sports brands not only theoretically but also empirically by extending the relationship. Based on BPS(Brand Personality Scale) that is measured by introducing the concept of human personality in brands, the study examined the Influence of congruity of real self-image and ideal self-image on brand attitude and purchase intention. The following conclusions could be made with the investigation on consumers that use golf facilities In Seoul and Gyeongkido, First, when the congruity of brand personality and self-image for domestic · oversea golf brands is high, it has positive influence on brand attitude. Second, when the congruity of brand personality and self-image for domestic & oversea golf brand is high, it has positive influence on purchase intention, Lastly, competent and refinement of the brand personality concepts had a significant influence on the oversea brand attitude, Also, refinement and tenacity had a big influence on purchase intention, As for domestic brands, the personality concept of refinement and interest had the biggest influence, In purchase intention, there was 65.1% of description and the personality concept of interests and sincerity had the biggest influence, changed remarkable contrast(p＜.05).