The purpose of this study was to investigate the level of satisfaction and importance on ski resorts` service to effectively attract customers and run them. In order to do so, 420 customers in 4 ski resorts of Kyonggi and Kangwon districts were surveyed as subjects. The researcher modified the questionnaire developed by SH. Kim(2000). Pilot study was conducted on 50 ski resort customers in K-ski resort to measure the validity of the instrument, and Cronbach`s α was used to measure reliability of it. The reliability coefficient of it was found to be α=.793-.812. In order to assess the level of satisfaction and importance on service of ski resorts, a five point Likert Scale was used. The used statistical methods for the data analysis were reliability test, descriptive statistics, t-test, One-way ANOVA, and multiple regression analysis. The major findings obtained from this study were as follows: First, in relation to the satisfaction and importance of ski resorts` service, there was a high difference in ski goods·facility factor. Second, male ski resorts` customers were more satisfied with ski goods·facility(p＜.05) and side-facility(p＜.001) factors than female customers. Third, ten ages were more satisfied with ski goods·facility(p＜.05) than the forties, and with side-facility(p＜.001) than twenties, thirties and forties. Fourth, in relation to satisfaction on utility frequency of ski resorts, 1-2 times using group was more satisfied with ski goods·facility(p＜.001) and side-facility(p＜.001) factors than 3-5 times using group, and with approach easiness(p＜.001) factor than 3-5 times using group. The group using more than 10 times was more satisfied with approach easiness(p＜.001) factor than 3-5 using group. Fifth, the customers having ski resorts membership were more satisfied with ski goods·facility(p＜.05) and side-facility(p＜.001) factors than non-membership customers. Sixth, there was no difference in satisfaction among the groups of ski skill level. Finally, ski goods·facility(p＜.05) and approach easiness(p＜.001) factors significantly influenced the re-purchase intention of ski resorts.