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한국소비자학회
소비자학연구
선물선택행동에 고나한 수정 BI 모델과 조정변수들의 효과
선물선택행동에 고나한 수정 BI 모델과 조정변수들의 효과
A Modified BI Model on Gift Selection Behavior and the Effects of Moderating Variables
이학식 (Hak Sik Lee)
한국소비자학회
1997.11
소비자학연구
vol. 8 iss. 2
21-41(21pages)
UCI
I410-ECN-0102-2008-320-001690885
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