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한국소비자학회
소비자학연구
경쟁광고환경에서 광고제시의 교차영향
경쟁광고환경에서 광고제시의 교차영향
Cross - Impacts of Advertising Presentations in Competitive Advertising Environments
박세훈 (Se Hoon Park)
한국소비자학회
1996.05
소비자학연구
vol. 7 iss. 1
163-185(23pages)
UCI
I410-ECN-0102-2008-320-001690956
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