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한국소비자학회
소비자학연구
아동소비자의 TV 광고판별능력에 관한 연구
아동소비자의 TV 광고판별능력에 관한 연구
A Study on TV Advertising Discriminatory Competencies of the Child Consumer
백선미(Yong Sun Chung), 정용선(Sunmee Baeck)
한국소비자학회
1996.05
소비자학연구
vol. 7 iss. 1
15-33(19pages)
UCI
I410-ECN-0102-2008-320-001694707
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