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18.97.14.80
한국어
ENG
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한국소비자학회
소비자학연구
양면적 광고에 있어 부정적 정보의 위치가 설득에 미치는 영향
양면적 광고에 있어 부정적 정보의 위치가 설득에 미치는 영향
The Effects of Negative Clainls Positio in a Two Sided Advertisement on Persuasion
하영원(Young Won Ha), 김경미(Kyung Mi Kim)
한국소비자학회
1995.11
소비자학연구
vol. 6 iss. 2
67-80(14pages)
UCI
I410-ECN-0102-2008-320-001694747
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